SANIB PWERSA SA COLT 45

Here's a fist-bump to Asia Brewery Inc. (ABI) for successfully re-introducing the all new Colt45 at the Hard Rock Cafe, Makati! The overhaul features a fresh new look and a more flavorful beer "brewed for brotherhood." The "Sanib Pwersa" brand, which translates "to join forces," embodies sincerity and loyalty among "brads" (brothers/friends) and represents the kind of relationship it aims to foster with its drinkers.

Photo courtesy of www.adobomagazine.com

According to ABI Marketing Manager for Alcoholic Beverages, Mr. Greg Anonas, "the new Colt 45 was brewed with brotherhood in mind from concept to conception." This explains why they dropped the horse and the horse shoe logo and changed it to the fist-bump, a modern take on the classic high-five. "Embracing the idea of celebrating brotherhood allowed us to revolutionize the brand's flavor to optimize sharing, place the fist-bump on our labels to symbolize brotherhood and work with great brand ambassadors to help make the spirit of Sanib Pwersa come to life," he added. Conjointly, ABI Brewmaster Dr. Alberto Rivera shared that "we've improved the overall beer experience by using more aromatic hops, reducing bitterness, and bringing out its roasted malt flavor using our signature triple-hopping process. The results is a more flavorful beer that has more character and is closer to the ideal."

Photo courtesy of lifestyle.digitalspidey.com

Filipino hip hop sensation Abra and rock icon Raymund Marasigan teamed up to write the Sanib Pwersa anthem to celebrate true friendship and brotherhood, reflecting the new Colt 45's brand and ideologies. "It is always a delight to sing songs that celebrate the Filipino, and in the case of Sanib Pwersa, we celebrate the brotherhood that is uniquely ours. How each and everyone contributes something to the table and how great things happen when you and your bros come together," shares Mr. Raymund. 

Get a taste of the new and improved Colt 45 available in 7-11, Padi's Point, major supermarkets, and sari-sari stores across the country for a suggested retail price of only Php 21 per bottle.

Join the Colt 45 Philippines brotherhood and get the latest updates on Facebook community page (Colt 45 Philippines) or on Twitter at @Colt45PH. You can also subscribe to Colt 45 Philippines Youtube channel. Cheers brad!