HABITAT FOR HUMANITY and BPI give thanks with ZALORA

Makati City (March 12, 2014) – Habitat for Humanity Philippines (Habitat), Bank of the Philippine Islands (BPI), and Zalora Philippines (Zalora) today launched a promo that encourages BPI Cardholders to help Typhoon Haiyan (local name Yolanda) survivors by shopping online.

“People have the heart to help, but sometimes don’t know how,” says Habitat CEO & Managing Director Charlie Ayco. “This partnership with BPI and Zalora is a good and easy way of doing so as we now move towards rebuilding the lives of those affected by Haiyan.  We have a long way to go and every amount helps in giving these families back their homes.” ends Ayco.

Habitat aims to distribute 30,000 Shelter Repair Kits and build 30,000 core shelters for those affected by Haiyan depending on availability of funding.

“With BPI’s more than 1 million credit cardholders, and Zalora being the leading online fashion store in the country, we hope to generate a lot of donations while they shop,” says BPI VP for Marketing Strategy and Development Angie Florentino.  “Thank you, Habitat and Zalora for undertaking this role with us as we continue to help those who survived Haiyan.”

“Thank you for letting us be a part of this initiative,” says Zalora Philippines Co-Founder and Managing Director Paulo L. Campos III.  “We are very excited in launching the promo with BPI.  I’m sure our online shoppers will be thrilled with the 15% discount voucher they will receive when they donate to Habitat.” ends Campos.

The BPI-Zalora promo is open to all qualified BPI credit card holders.  BPI cardholders may donate a minimum of P1,000.00 using any BPI Card variant via www.give2habitat.org/philippines/ReBuildPhilippines.  They will then receive a 15% ZALORA discount

voucher code via e-mail which may be used upon checkout when they shop at ZALORA.COM.PH.  Discount is not valid for sale items and brand exclusions apply. Terms and conditions apply. Promo is from March 15 – June 15, 2014. 

Habitat for Humanity Philippines (HFHP) is a non-profit organization that serves Filipino families in need of decent homes. We bring together partners who share the same vision of transforming lives through building responsible and sustainable communities. Established in 1988, HFHP is a country affiliate of Habitat for Humanity International based in Georgia, USA. For 25 years, HFHP has served over 60,000 families throughout the country. HFHP envisions that every Filipino family has a decent place to live. Visit www.habitat.org.ph or www.facebook.com/habitatphilippines for more details.

**Via Press Release