SONY PICTURES TELEVISION NETWORKS, ASIA dazzled viewers in the
Philippines with a new look for
beTV. Debuting last October 15, Sony
Channel is set to be the premier destination for female-skewing Hollywood
entertainment.
Sony Channel features some of the
most captivating and talked-about drama, comedy, lifestyle and
reality programs on TV, all airing close to the U.S. telecasts,
together with popular feel-good movies. New programming include
“How to Get Away with Murder,” the latest drama from executive
producer Shonda Rhimes (“Scandal”, “Grey’s Anatomy”). Other
new series coming to Sony Channel include White House drama “Madam
Secretary,” starring Téa Leoni; romantic comedy “Manhattan Love
Story”; as well as the comedic drama “Jane The Virgin.”
“We believe there is an opportunity
in the Philippines for a general entertainment destination that is
female focused, but also male inclusive. These four new series are
smart, edgy and driven by strong women -- a perfect fit for the new
Sony Channel brand,” said Hui Keng Ang, Senior Vice President and
General Manager, Networks, Asia, Sony Pictures Television.
These series will join a variety of
popular returning programs on Sony Channel, including pulsating
medical drama “The Night Shift,” starring Eoin Macken (“Merlin”),
which debuted as the top scripted series last summer in the U.S.;
musical drama “Nashville,” which follows the struggles of the
fading queen of country music and a rising young star respectively
played by Emmy-nominated Connie Britton (“Friday Night Lights”)
and Golden Globe-nominated Hayden Panettiere (“Heroes”); along
with reality competition “Cupcake Wars” and dating series “The
Millionaire Matchmaker.”
Fresh, confident and stylish, with a
dash of clever wit, Sony Channel is visually stunning with a brand
identity that perfectly complements its line-up of high calibre
programming.
ABOUT SONY PICTURES TELEVISION NETWORKS, ASIA
Sony Pictures Television Networks, Asia
was established in 1997 with Singapore as the Asian headquarters of
Sony Pictures Television’s networks business. It operates six
ad-supported 24/7 channels which are wholly-owned by Sony Pictures
Entertainment.
AXN is the home of thrilling
entertainment; beTV is the place to be for the best of TV; Sony
Channel is the stunning, premier destination for best of
female-skewing Hollywood entertainment; Animax offers anime for all;
ONE is powered by prime and current South Korean entertainment
content; and GEM serves up star-studded and popular general
entertainment programming from China, Hong Kong, Taiwan and South
Korea.
Sony Channel will be seen on SKYCable
Channel 35, Cignal Digital TV Channel 60, Destiny Cable Channel 62, and Cable Link Channel 39.
FREQUENTLY ASKED QUESTIONS:
1. What is Sony Channel?
Sony Channel is the premier destination
for the biggest and best in Hollywood Entertainment.
Designed for the socially connected
viewer, Sony Channel spotlights the most captivating, talked about
shows on TV, airing close to the U.S telecasts. From dramas and
comedies to lifestyle and reality programming, this is television
that you live, breathe and crave.
2. Why is beTV being refreshed to Sony
Channel?
Sony enjoys a reputation in the
Philippines as a leading provider of electronic products ranging from
computers and TV sets to music and mobile phones. What many consumers
may not realize is that Sony is also a powerhouse in general
entertainment, operating a successful portfolio of six English and
Asian language content channels across Asia, including the number one
English general entertainment pay-TV channel in the region, AXN.
In the Philippines, AXN has provided
thrilling entertainment to our viewers for many years, and as a
result, the channel has been consistently top in ratings. Given this,
we believe that a Sony-branded channel offering a whole new
entertainment experience will make for a recognizable and ideal
companion to AXN for our audience
3. What sets Sony Channel apart from
beTV?
Sony Channel will remain a
female-skewing English general entertainment channel, however, we’ve
introduced a brand identity that is truly stunning, and a fresh line
up of the biggest and best entertainment from Hollywood, which air
fresh from the U.S telecasts.
4. What sets Sony Channel apart from
other female-skewed channels in the territory?
The new look Sony Channel cannot be
compared. The look of the channel is visually mesmerizing, akin to
viewing contemporary art, while our programming line-up features
Hollywood’s most buzz-worthy new shows: How to Get Away with
Murder, Jane the Virgin, Madam Secretary, and Manhattan Love Story to
name a few.
Sony Channel will feature social
integration for added engagement across Facebook, Twitter accounts
and on our new website,
http://www.sonychannelasia.com/. We hope Sony Channel will become a
pervasive part of our viewers’ lives, that it extends beyond TV to
become a branded lifestyle experience.
5. Who is the target viewer of Sony
Channel?
A female skewing, male inclusive
audience who loves to escape, engage and lose themselves in premium
content. Sony Channel viewers are modern, social, stylish and
aspirational. Sony Channel will appeal to a core
target of females, ages 25-49.
6. What are some of the new types of
programs featured on Sony Channel?
Sony Channel offers an exciting mix of
dramas, comedies, lifestyle and reality programming. It will also
showcase some of Hollywood’s most celebrated movies.
7. Where can I find my favorite beTV
programs?
Sony Channel will continue to offer
your favorite returning series, but do look out for the an exciting
new line up of first and exclusive U.S series airing close to the US
as well as enjoy the viewing experience.
8. Where can I find out more about Sony
Channel?
You can connect with Sony Channel via
its website, on Facebook or Twitter:
**Via Press Release
